The government of Puerto Rico will repeat, for the third consecutive year, its hosting duties of the Dick Clark’s New Year’s Rockin’ Eve show to bid adieu to 2023. The event will carry a $4 million investment from American Rescue Plan Act funds and has the support of the Puerto Rico Tourism Co. and Discover Puerto Rico.
Governor Pedro Pierluisi declared, "Dubbed 'Puerto Rico for the World,' the festivities on the island have evolved into the ultimate send-off of the year. This occasion solidifies our status as a premier destination, drawing millions of viewers to witness the renowned spectacle. We take pride in being the inaugural hosts of the New Year, showcasing our modern facilities within the Puerto Rico Convention District."
“Last year’s audience was around 36 million people. This provided us with immense national and international exposure, both on the event’s and talent’s social networks, as well as in traditional media,” he said. “We’re proud to once again host Dick Clark’s New Year’s Rockin’ Eve on our island and to have an event of this caliber through which we can project everything that makes us special in Puerto Rico.”
The investment includes hiring for the show, which will be broadcast live on ABC, and the complementary show for attendees of the local event.
The return on investment for the government of Puerto Rico amounted to $61 million last year, nearly double that of 2022. In addition, a total of 3.2 billion impressions were achieved, an increase of 1.1 billion compared to the previous year, government officials said.
“The farewell event of the year is a platform for showcasing Puerto Rico as a convention and entertainment destination. It’s sold out for Convention District hotel rooms this year,” said Mariela Vallines, executive director of the Puerto Rico Convention District.
“The celebration sets the tone for the beginning of 2024, putting in the minds of millions of viewers the option of coming to live experiences, vacations, events, meetings and conventions in Puerto Rico,” she said.
"In 2022, New Year's Rockin' Eve drew an impressive 36 million viewers, solidifying its position as the premier year-end entertainment program. As the year came to a close, it emerged as the undisputed champion, boasting the highest audience levels across all entertainment programs. The countdown broadcast from Puerto Rico, in particular, stood out, dominating its time slot and outshining competitors on every U.S. television network. This success not only reaffirmed the enduring popularity of New Year's Rockin' Eve but also highlighted the captivating appeal of the Puerto Rican celebration, creating a standout and memorable moment for millions of viewers nationwide."
